AskBiz Blog

Paid Advertising

3 AskBiz guides on paid advertising, covering Weekly Advertising and related operating decisions for SME founders.

3
guides
15
min total reading
1

Meta Ads ROAS of 3x Looks Great (Until You Calculate True Profit)

You spend $1,000 on Facebook ads. You get $3,000 in revenue = 3x ROAS. Great! But: $3,000 revenue × 30% COGS = $2,100 cost of goods. $3,000 × 15% payment/platform fees = $450. Profit before ad spend: $3,000 - $2,100 - $450 = $450. After ad spend: $450 - $1,000 = -$550. You LOST $550. But the 3x ROAS made you think you were winning.

5 min read
2

TikTok Ads: Why Viral Views Don't Mean Sales (And How to Fix It)

Ad gets 2M views on TikTok. Looks viral. But only 500 clicks, 10 conversions = 0.005% conversion. Compare to Facebook ad: 50K views, 200 clicks, 20 conversions = 0.04% conversion (8x better). Views are misleading. AskBiz tracks actual conversions per platform.

5 min read
3

Your Google Ads Quality Score Is Killing Your ROI (And You Don't Know It)

Quality Score (1-10): measures ad relevance, landing page quality, CTR. Score of 8-10: $0.50 CPC. Score of 3-4: $1.00 CPC (2x cost). A drop from 8 to 4 doubles your ad cost, cutting profit 50%. Most advertisers don't monitor QS. AskBiz alerts when QS drops so you can fix it fast.

5 min read