Data-Driven DecisionsKPI Tracking

Monthly KPIs to Track

Written by Alice Watson·30 June 2026·12 min read·GuideIntermediate
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In this article
  1. 52.2: The Experian Small Business Index Increase
  2. What this means for a £200k-£2m revenue business
  3. The three moves smart operators are making right now
  4. How AskBiz helps you track key metrics
  5. The warning signs to watch for in the next 30 days
  6. Your action plan for this week
Key Takeaways

Track monthly KPIs to stay ahead. Revenue and customer acquisition cost are up, but workforce-related indicators are down. Founders should monitor key metrics to make data-driven decisions.

  • 52.2: The Experian Small Business Index Increase
  • What this means for a £200k-£2m revenue business
  • The three moves smart operators are making right now
  • How AskBiz helps you track key metrics
  • The warning signs to watch for in the next 30 days

52.2: The Experian Small Business Index Increase#

The Experian Small Business Index increased by 3 points to 52.2 in April, up 9 points year over year, according to a report by InsuranceNewsNet. This increase was supported by positive consumer credit trends among business owners, including new credit activity and lower utilization and delinquency rates. However, the index showed some weakness in commercial credit, where utilization was up and the number of employees declined. What does this mean for your business?

What this means for a £200k-£2m revenue business#

For a Leicester-based Shopify seller doing £40k/month, this means monitoring revenue, customer acquisition cost, and gross margin closely. A 10% increase in customer acquisition cost could mean a £4,000 increase in monthly expenses. Using tools like AskBiz, founders can track these metrics and make data-driven decisions to drive business growth.

The three moves smart operators are making right now#

Smart operators are monitoring their workforce situation indicators, tracking their mental health metrics, and adjusting their pricing strategies to stay competitive. They are also using tools like AskBiz to track their key performance indicators and make data-driven decisions. For example, a founder can use AskBiz to track their revenue and adjust their pricing strategy to optimize profitability.

How AskBiz helps you track key metrics#

AskBiz helps founders track key metrics by connecting to their existing tools like Shopify, Xero, and QuickBooks. For example, a founder can type 'What is my gross margin?' into AskBiz and get an instant answer based on their connected data. This enables founders to make data-driven decisions and drive business growth.

The warning signs to watch for in the next 30 days#

Founders should watch for warning signs such as a decline in revenue, an increase in customer acquisition cost, and a decrease in gross margin. They should also monitor their workforce situation indicators and mental health metrics to ensure they are not compromising their business performance.

Your action plan for this week#

This week, founders should set up a dashboard to track their key performance indicators, monitor their workforce situation indicators, and adjust their pricing strategy to optimize profitability. They should also use tools like AskBiz to track their metrics and make data-driven decisions.

📊 By The Numbers
£40k10%£4,000

People also ask

How to improve cash flow small business

Monitor revenue, customer acquisition cost, and gross margin closely, and use tools like AskBiz to track key performance indicators and make data-driven decisions.

What is the Experian Small Business Index

The Experian Small Business Index is a measure of the overall health of small businesses, tracking metrics such as revenue, employment, and credit utilization.

How to track key metrics monthly

Use tools like AskBiz to connect to your existing data sources and track key performance indicators such as revenue, customer acquisition cost, and gross margin.

What is a good gross margin for a small business

A good gross margin for a small business varies by industry, but generally, a gross margin of 20-30% is considered healthy.

How does AskBiz help with KPI tracking

AskBiz helps founders track key performance indicators by connecting to their existing tools and providing instant answers to questions such as 'What is my gross margin?'

AW
Alice Watson
Head of Market Intelligence

Alice Watson is AskBiz's Head of Market Intelligence, tracking regulatory shifts, pricing trends, and growth signals across global SME markets — and turning them into briefings founders can act on before their competitors notice.

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