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retention-marketing
2 articles · Digital Marketing ROI
Digital Marketing ROI
Referral Programmes vs Paid Ads: Comparing Cost Per New Customer
Referral programmes typically deliver the lowest CAC of any acquisition channel — often £8-20 per new customer vs £30-60…
7 min
May 2025
Digital Marketing ROI
Loyalty Programmes: Tracking CLV Increase vs Programme Cost
Most loyalty programmes reward existing loyal behaviour rather than creating it. Measuring true CLV lift requires compar…
8 min
Apr 2025