//retention-marketing
retention-marketing
2 articles · digital-marketing-roi
digital-marketing-roi
Referral Programmes vs Paid Ads: Comparing Cost Per New Customer
Referral programmes typically deliver the lowest CAC of any acquisition channel — often £8-20 per new customer vs £30-60…
7 min
May 2025
digital-marketing-roi
Loyalty Programmes: Tracking CLV Increase vs Programme Cost
Most loyalty programmes reward existing loyal behaviour rather than creating it. Measuring true CLV lift requires compar…
8 min
Apr 2025