Referral Programmes vs Paid Ads: Comparing Cost Per New Customer
12 May 2025·Updated Mar 2026·7 min read·ComparisonIntermediate
Key Takeaways
Referral programmes typically deliver the lowest CAC of any acquisition channel — often £8-20 per new customer vs £30-60 for paid ads. The barrier is building the programme infrastructure and making the ask at the right moment. AskBiz identifies your most likely referrers automatically.
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📊 By The Numbers
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Key Takeaways
- Referral programmes typically deliver the lowest CAC of any acquisition channel — often £8-20 per new customer vs £30-60 for paid ads.
- The barrier is building the programme infrastructure and making the ask at the right moment.
- AskBiz identifies your most likely referrers automatically.
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