Review Management: How 4.7★ vs 3.9★ Affects Conversion Rate
8 May 2025·Updated Feb 2026·7 min read·ComparisonIntermediate
Key Takeaways
Review rating is one of the most powerful conversion levers for local businesses. Moving from 3.9★ to 4.7★ on Google typically increases conversion rate by 25-30% — often the highest-ROI marketing activity available to a local SMB.
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📊 By The Numbers
85%35%22%70%£2,000
Key Takeaways
- Review rating is one of the most powerful conversion levers for local businesses.
- Moving from 3.9★ to 4.7★ on Google typically increases conversion rate by 25-30% — often the highest-ROI marketing activity available to a local SMB.
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