Why Your Meta Ads ROAS Is Lying to You (And How to Fix It)
10 March 2025·Updated Dec 2025·9 min read·How-ToIntermediate
Key Takeaways
Meta Ads inflates ROAS through view-through attribution and cross-device mismatches. Connecting your Meta Ads account to AskBiz POS data shows your true return — often 40-60% lower than reported.
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📊 By The Numbers
£2,000£5,00070%£1,500£12.50
Key Takeaways
- Meta Ads inflates ROAS through view-through attribution and cross-device mismatches.
- Connecting your Meta Ads account to AskBiz POS data shows your true return — often 40-60% lower than reported.
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