Building Lookalike Audiences From Your Actual Best Customers
1 April 2025·Updated Aug 2025·7 min read·GuideIntermediate
Key Takeaways
Most SMBs build lookalike audiences from their entire customer list. The right approach: build from your top 10-15% of customers by LTV. This single change typically reduces CAC by 25-40% for cold audience campaigns.
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📊 By The Numbers
kes.15%5%30%2%
Key Takeaways
- Most SMBs build lookalike audiences from their entire customer list.
- The right approach: build from your top 10-15% of customers by LTV.
- This single change typically reduces CAC by 25-40% for cold audience campaigns.
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