You Spent £3,000 on Ads. Which Channel Actually Drove the Sales?
19 March 2025·Updated Feb 2026·9 min read·GuideIntermediate
Key Takeaways
Last-click attribution overstates the value of bottom-of-funnel channels like Google Search. Data-driven attribution requires scale most SMBs don't have. AskBiz's cross-channel view shows where your budget actually earns its keep.
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Key Takeaways
- Last-click attribution overstates the value of bottom-of-funnel channels like Google Search.
- Data-driven attribution requires scale most SMBs don't have.
- AskBiz's cross-channel view shows where your budget actually earns its keep.
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