How to Allocate a £2,000/Month Marketing Budget Across Channels
22 May 2025·Updated Oct 2025·8 min read·How-ToIntermediate
Key Takeaways
Most SMBs over-allocate to the channels that feel safest (Facebook ads, Google ads) and under-invest in retention and referral channels with demonstrably better ROI. A data-driven allocation shifts budget toward your highest-performing channels — which often aren't where you'd expect.
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📊 By The Numbers
£2,000£800£700£20,000£100,000
Key Takeaways
- Most SMBs over-allocate to the channels that feel safest (Facebook ads, Google ads) and under-invest in retention and referral channels with demonstrably better ROI.
- A data-driven allocation shifts budget toward your highest-performing channels — which often aren't where you'd expect.
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