TikTok Analytics in AskBiz

AskBiz connects to TikTok via the TikTok Business API. Requirements:

1. A TikTok Business Account (free to create — go to TikTok's Business Centre)

2. For TikTok Ads: a separate TikTok Ads account connection

To connect: Settings → Integrations → TikTok → Connect. You'll be redirected to TikTok to authorise. TikTok's API returns 60 days of historical video data on first sync.

For TikTok Ads: Settings → Integrations → TikTok Ads → Connect (separate authorisation).

TikTok analytics differ from Instagram in important ways:

Views vs reach: TikTok counts a 'view' when a video plays for any length of time — including auto-play loops. One person watching a video 10 times = 10 views. Reach is the unique account count.

Average watch time and completion rate: the most important metrics on TikTok. The algorithm rewards videos that people watch all the way through. Completion rate > 60% is strong.

Shares: the primary distribution mechanism. Videos with high share rates get algorithmic boost far beyond follower base.

Profile clicks and website visits: business impact metrics — how many viewers clicked through to your profile or bio link.

TikTok distributes content primarily via the For You Page (FYP) — non-followers can discover your content. This makes TikTok unique: a single video can reach millions regardless of your follower count.

Algorithmic signals TikTok uses (in approximate order of importance):

1. Video completion rate

2. Shares

3. Comments

4. Likes

5. Follower engagement rate

The first 0–200 views are shown to a test audience. If they engage, TikTok expands distribution. If not, the video reaches no further. This means even accounts with 0 followers can achieve viral reach.

In AskBiz, Social → TikTok → Video Performance shows which videos broke through to large audiences versus staying within your follower base.

For TikTok Ads, AskBiz pulls:

• Spend by campaign, ad group, and creative
• Impressions and CPM
• Click-through rate and CPC
• Conversions and CPA
• ROAS (if TikTok Pixel is installed)

View in Social → TikTok → Ads.

TikTok Pixel is required for conversion tracking. Install it via TikTok Ads Manager → Assets → Events → Web Events → Setup Pixel, then add the pixel code to your Shopify store (TikTok has a native Shopify app for this).

AskBiz lets you compare TikTok and Instagram performance in Social → Overview → Channel Comparison. Key differences you'll typically see:

• Reach: TikTok usually generates higher reach per post due to FYP algorithm
• Engagement rate: Instagram carousels often have higher engagement rate by reach
• Revenue attribution: Instagram typically drives more direct revenue (stronger UTM tracking, Instagram Shopping)
• Follower conversion: TikTok views convert to followers at a lower rate than Instagram reach

For most e-commerce brands: TikTok for discovery and reach, Instagram for conversion and community.