Branch Revenue Breakdown: Making Location Decisions with Data
How to use AskBiz POS branch-level revenue and margin data to compare your locations objectively — and make opening, closing, and resourcing decisions based on evidence.
Key Takeaways
- Use the Branch filter on Overview and Reports to see Revenue, Margin, and Avg Sale per location.
- Compare branches on margin %, not just revenue — a lower-revenue branch can be more profitable if margin is higher.
- Stock Value per branch (visible in Operations > Branches) shows whether a location is over- or under-invested in inventory.
- A branch that consistently underperforms on margin warrants a pricing, product mix, or cost review before any closure decision.
The right questions to ask about each branch
When comparing branches, most owners ask: 'Which branch makes more money?' The right question is: 'Which branch is more efficient at converting stock investment into gross profit?' A branch with KSh 30,000 revenue at 44% margin generates KSh 13,200 gross profit. A branch with KSh 45,000 revenue at 22% margin generates KSh 9,900 gross profit. The lower-revenue branch is more profitable. AskBiz gives you the data to make this distinction rather than being misled by revenue figures alone.
Building a branch comparison table
Open POS Overview in two browser tabs. Set one to Branch: Town with Last 30 days. Set the other to Branch: Bondeni with Last 30 days. Create a simple table: Branch | Revenue | Gross Profit | Margin % | Avg Sale | Low Stock Count. Read each figure from the relevant tab and fill in the table. This takes 3 minutes and gives you a complete side-by-side branch comparison that would otherwise require a spreadsheet and manual data entry.
Comparing margin, not just revenue
If Town branch has higher revenue but lower margin than Bondeni, investigate why: Does Town have different product mix (more low-margin grocery, less high-margin beauty)? Does Town apply more discounts (check the Discounts Report filtered by branch)? Are Town's cost prices accurate in Inventory? The margin comparison often reveals a specific operational issue that can be fixed — rather than an inherent location weakness.
Stock investment per branch
Go to Operations > Branches. This shows each branch's Stock Value (total inventory at cost price). Compare Stock Value to each branch's monthly Revenue. The ratio (Stock Value ÷ Monthly Revenue) should be similar across branches. If one branch has significantly higher Stock Value per revenue pound, it is over-stocked relative to its trading volume — excess stock should be redistributed to the higher-performing branch rather than reordered there.
Making an evidence-based branch expansion decision
Before opening a third branch, use your existing branch data as a model. Take your best-performing branch's metrics: Revenue/sqm, Stock Value/Revenue ratio, Margin %, Avg Sale, and peak hours. These are your operational benchmarks. Model the new location against them: does the proposed location have the footfall to match your best branch's transaction count? Does the catchment area support your current product mix and pricing? Evidence-based expansion fails less often than gut-feel expansion.