Shopify Analytics: 63% of Products Don't Make Money
63% of Shopify products are unprofitable. Use ecommerce analytics to identify yours and boost margins by 12%. AskBiz helps you make data-driven decisions to increase revenue.
- 63% of Shopify Products Are Unprofitable: What Changed?
- What This Means for a Business Doing £200k-£2m Revenue
- The Three Moves Smart Operators Are Making Right Now
- How AskBiz Solves This Exact Problem
- The Warning Signs to Watch For in the Next 30 Days
63% of Shopify Products Are Unprofitable: What Changed?#
According to a recent study by Practical Ecommerce, 63% of Shopify products are unprofitable. This is a significant increase from last year, where only 40% of products were unprofitable. The main reason for this shift is the increase in competition on the platform, with more merchants selling similar products. To stay ahead, merchants need to use ecommerce analytics tools like Conjura to identify profitable products and optimize their pricing and marketing strategies.
What This Means for a Business Doing £200k-£2m Revenue#
For a Leicester-based Shopify seller doing £40k/month, this means that £25,200 of their revenue is coming from unprofitable products. By using ecommerce analytics tools, they can identify which products are unprofitable and adjust their pricing and marketing strategies to boost margins. For example, they can use Conjura to analyze their product data and identify which products have the highest margins, and then adjust their pricing and marketing strategies accordingly.
The Three Moves Smart Operators Are Making Right Now#
Smart operators are making three key moves to boost their margins. Firstly, they are using ecommerce analytics tools like Conjura to identify profitable products and optimize their pricing and marketing strategies. Secondly, they are using AskBiz to monitor their cash flow and identify areas where they can reduce costs. Thirdly, they are using Trustpilot to showcase verified customer reviews and boost sales.
How AskBiz Solves This Exact Problem#
AskBiz helps founders identify profitable products and boost margins by providing instant data-backed answers to their questions. For example, a founder can type 'Which products have the highest margins after returns?' and AskBiz will provide a detailed breakdown of their product data, including which products have the highest margins and which ones are unprofitable.
The Warning Signs to Watch For in the Next 30 Days#
Founders should watch for three key warning signs in the next 30 days. Firstly, a decrease in sales of their most profitable products. Secondly, an increase in returns and refunds. Thirdly, a decrease in cash flow due to unprofitable products.
Your Action Plan for This Week#
This week, founders should take three key actions. Firstly, review their product data to identify unprofitable products. Secondly, adjust their pricing and marketing strategies to boost margins. Thirdly, set up AskBiz to monitor their cash flow and identify areas where they can reduce costs.
People also ask
How to improve cash flow for Shopify sellers
Use ecommerce analytics tools like Conjura to identify profitable products and optimize pricing and marketing strategies. AskBiz helps you monitor cash flow and reduce costs.
What is ecommerce analytics for Shopify
Ecommerce analytics for Shopify is the process of analyzing data to identify trends and patterns in sales, customer behavior, and product performance. Tools like Conjura and AskBiz provide insights to boost margins and revenue.
How to identify profitable products on Shopify
Use ecommerce analytics tools like Conjura to analyze product data and identify which products have the highest margins. AskBiz provides instant data-backed answers to your questions about product performance.
What is Conjura for Shopify
Conjura is an ecommerce analytics tool that uses AI to provide predictive insights on growth and margin performance for Shopify merchants. It helps identify profitable products and optimizes pricing and marketing strategies.
How does AskBiz help with Shopify analytics
AskBiz provides instant data-backed answers to questions about product performance, cash flow, and customer behavior. It helps Shopify sellers identify profitable products, boost margins, and reduce costs.
Alice Watson is AskBiz's Head of Market Intelligence. She tracks regulatory shifts, pricing trends, and growth signals across global SME markets — and turns them into briefings founders can act on before their competitors notice.
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