SMS Marketing Driving Repeat Purchases: UK Salon Case Study
17 April 2025·Updated Feb 2026·7 min read·Case StudyIntermediate
Key Takeaways
SMS open rates of 95% within 3 minutes of delivery make it the highest-attention channel for time-sensitive offers. For service businesses with regular booking cycles, SMS drives measurable repeat purchase rate improvements — typically 20-40% better rebooking rates vs email alone.
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📊 By The Numbers
20%98%38%18%3.2%
Key Takeaways
- SMS open rates of 95% within 3 minutes of delivery make it the highest-attention channel for time-sensitive offers.
- For service businesses with regular booking cycles, SMS drives measurable repeat purchase rate improvements — typically 20-40% better rebooking rates vs email alone.
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