//Weekly Advertising
Weekly Advertising
3 articles · Paid Advertising
Paid Advertising
TikTok Ads: Why Viral Views Don't Mean Sales (And How to Fix It)
Ad gets 2M views on TikTok. Looks viral. But only 500 clicks, 10 conversions = 0.005% conversion. Compare to Facebook ad…
5 min
Jun 2026
Paid Advertising
Your Google Ads Quality Score Is Killing Your ROI (And You Don't Know It)
Quality Score (1-10): measures ad relevance, landing page quality, CTR. Score of 8-10: $0.50 CPC. Score of 3-4: $1.00 CP…
5 min
Jun 2026
Paid Advertising
Meta Ads ROAS of 3x Looks Great (Until You Calculate True Profit)
You spend $1,000 on Facebook ads. You get $3,000 in revenue = 3x ROAS. Great! But: $3,000 revenue × 30% COGS = $2,100 co…
5 min
Jun 2026