Tracking Influencer and Affiliate Campaigns

AskBiz supports two influencer and affiliate tracking methods:

1. Discount code tracking: each influencer has a unique discount code (e.g. EMMA20 or CREATOR10). AskBiz tracks all orders using that code and attributes them to the influencer. This works with any eCommerce platform without additional setup — no UTM parameters needed.

2. Affiliate link tracking: each influencer has a unique URL with UTM parameters. AskBiz attributes orders from sessions that came via that URL. This works best when the influencer drives traffic to a landing page or product page (not requiring a discount).

For TikTok Shop affiliates, AskBiz imports affiliate order data directly from TikTok Shop — no additional setup needed.

For discount code tracking:

1. Create a unique discount code in Shopify (or WooCommerce) for each influencer

2. In AskBiz, go to Marketing → Influencer Tracking → Add Influencer

3. Enter the influencer's name, platform (Instagram, TikTok, YouTube, etc.), fee or commission rate, and their discount code

4. AskBiz will automatically match orders using that code to the influencer

For affiliate link tracking:

1. Create a UTM-tagged link for each influencer: ?utm_source=instagram&utm_medium=influencer&utm_campaign=emma_jones

2. In AskBiz, add the influencer and enter their UTM campaign value

3. AskBiz matches orders from sessions with that UTM tag to the influencer

Go to Marketing → Influencer Tracking to see for each influencer:

• Orders: total orders attributed
• Revenue: total attributed revenue
• ROAS: revenue ÷ (influencer fee + commission paid)
• CAC: influencer cost ÷ new customers acquired
• Average Order Value: are their followers buying single items or full baskets?
• Return rate: are their customers satisfied with what they buy?
• New customer %: what proportion of orders are from first-time buyers vs existing customers?

Sort by ROAS or CAC to rank your influencers by effectiveness. The best influencer is not necessarily the one with the most followers — micro-influencers (10k–100k followers) frequently outperform mega-influencers on ROAS because their audiences are more engaged and trust their recommendations more.

Influencer-acquired customers vary significantly in quality. An influencer known for discount-hunting will send customers who churn after one purchase. An influencer with a genuine product affinity will send customers who become loyal, high-LTV buyers.

AskBiz tracks the 90-day repurchase rate for customers acquired via each influencer — the % who make a second purchase within 90 days. Influencers whose customers have a repurchase rate above your store average are generating disproportionately valuable customers and deserve deeper partnership investment.