Tracking Social Media Driven Sales

Social commerce analytics in AskBiz covers two types of social-driven revenue:

1. Native social commerce: sales completed directly within a social platform (TikTok Shop, Instagram Shopping, Pinterest Shopping). These orders come through AskBiz via your connected platform integration and are tagged with the source channel.

2. Social-assisted sales: customers who saw your content on social media and then purchased on your Shopify or WooCommerce store. These require UTM parameter tracking to attribute correctly.

Go to Marketing → Social Commerce to see both types of social revenue in one view.

TikTok Shop is the fastest-growing social commerce platform in the UK and US. Connect your TikTok Shop account via Settings → Integrations → TikTok Shop to see:

• Orders and revenue from TikTok Shop
• Gross margin on TikTok Shop orders (after the platform commission)
• Top-performing products by TikTok Shop revenue
• Affiliate and creator-driven orders (if you use TikTok Shop Affiliates)

TikTok Shop charges a referral fee (currently 5–8% depending on category) on all orders. AskBiz deducts this from revenue to show true net margin — not just gross revenue.

Organic social posts (not paid ads) can drive significant traffic and sales — but are often invisible in analytics because they are not tagged with paid campaign UTMs.

To track organic social in AskBiz:

1. Add UTM parameters to all links you share in social posts: ?utm_source=instagram&utm_medium=organic&utm_campaign=post_[date]

2. Use a link shortener or your social scheduling tool (Buffer, Hootsuite) to append UTMs automatically

3. AskBiz will attribute orders from these links to 'Instagram Organic', 'TikTok Organic', etc.

Once tracked, you can see which types of organic content (educational posts, product showcases, user-generated content, behind-the-scenes) drive the most revenue — informing your content strategy with real data.

If you use influencers or content creators to promote your products, AskBiz can track the revenue from each creator via unique discount codes or affiliate tracking links.

Setup:

1. Create a unique discount code or affiliate link for each creator

2. AskBiz tracks orders where that code or link was used and attributes them to the creator

3. Go to Marketing → Influencer Tracking to see revenue, orders, and ROAS per creator

Compare creators not just on revenue but on the AOV and LTV of the customers they send — a creator with lower revenue but higher-LTV customers may be more valuable long-term than one driving high volume of impulsive, one-time buyers.