Ad Creative Fatigue: When to Refresh and How to Spot It Early
1 May 2025·Updated Dec 2025·7 min read·How-ToIntermediate
Key Takeaways
Creative fatigue is the leading cause of rising CAC in mature paid advertising campaigns. Frequency above 3.5 per week and falling CTR are the early warning signs. A systematic refresh cadence — not reactive crisis management — is what separates efficient advertisers from reactive ones.
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Key Takeaways
- Creative fatigue is the leading cause of rising CAC in mature paid advertising campaigns.
- Frequency above 3.5 per week and falling CTR are the early warning signs.
- A systematic refresh cadence — not reactive crisis management — is what separates efficient advertisers from reactive ones.
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