Planning Ad Spend Around Seasonal Peaks: Black Friday Through Christmas
28 April 2025·Updated Aug 2025·8 min read·GuideIntermediate
Key Takeaways
CPMs on Meta and Google triple in late November. Retailers who plan their Q4 ad spend with historical data — knowing exactly when conversion rates justify premium CPMs — outspend rivals efficiently during genuine peaks and pull back when they're overpaying for traffic.
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📊 By The Numbers
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Key Takeaways
- CPMs on Meta and Google triple in late November.
- Retailers who plan their Q4 ad spend with historical data — knowing exactly when conversion rates justify premium CPMs — outspend rivals efficiently during genuine peaks and pull back when they're overpaying for traffic.
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