Export Market Scoring Guide
How to use AskBiz Export Market Scoring to identify the best international markets for your products. Covers 20 markets across Europe, Middle East, North America, and Asia.
What Is Export Market Scoring?
Export Market Scoring analyses 20 international markets and ranks them by their suitability for your specific business. It considers your sector, product type, price point, existing markets, and macro conditions to give each market a score out of 100.
The 20 Markets Covered
Europe: Germany, France, Netherlands, Spain, Italy, Sweden, Poland
Middle East: UAE, Saudi Arabia, Qatar, Kuwait
North America: USA, Canada
Asia-Pacific: Australia, Singapore, Japan, South Korea, India
Africa: South Africa, Nigeria
Scoring Dimensions
Each market is scored across 6 dimensions:
- Market Size — total addressable market in your sector
- Entry Ease — regulatory barriers, customs complexity, language
- Logistics Cost — freight cost from UK, average transit time
- FX Stability — exchange rate risk to your home currency
- Competition Level — density of competitors in your sector
- Growth Trajectory — 3-year market growth rate for your product category
Weights are adjusted based on your business type and risk appetite (configurable in tool settings).
Using Intent Detection
You don't need to navigate to the tool. Just ask AskBiz: *'Which markets should I expand into?'* or *'Is Germany a good market for my skincare brand?'* — the Export Market Scoring tool will open automatically with results tailored to your question.
Acting on the Results
For each top-scoring market, AskBiz provides:
- Entry route recommendation — direct DTC, marketplace (Amazon/local), distributor, or retail
- Key regulatory considerations — VAT registration, product compliance, labelling requirements
- Logistics partners — recommended freight and last-mile partners for that market
- Questions to ask — a list of the 5 most important due diligence questions before entering