business-intelligence
25 articles · marketing-analytics
Most SMBs track total marketing spend but not how much each individual channel costs to acquire a new customer. Without …
Hiring too early erodes margin; hiring too late costs revenue and burns out your team. The decision of when to hire and …
Looking at business data once a month means you discover problems after they have cost you money. A tiered reporting rhy…
NPS asks one question — "How likely are you to recommend us to a friend?" — and turns the answers into a single loyalty …
A significant analytics adoption gap exists between ASEAN SMBs and their counterparts in more mature markets. The gap is…
An annual business review built on comprehensive data — not just P&L — tells a richer story about what drove performance…
Most retailers know their total transactions but not how many people entered the store without buying. Footfall conversi…
A restaurant that does not track covers, average spend per cover, and seat utilisation is making staffing and pricing de…
Sales velocity combines sales volume, deal size, win rate, and sales cycle length into a single number that tells you ho…
Singapore's PDPA governs how businesses collect, use, and protect personal data. For SMBs using POS systems, email marke…
Competitive intelligence does not require a $50,000 enterprise software subscription. Most of the information that matte…
Most SMBs default to spending the majority of their marketing budget on acquisition. Research consistently shows that in…
A/B testing is often presented as a tool for large businesses with dedicated teams and massive traffic volumes. In reali…
Most retailers use their POS to process sales and count inventory. Very few use it as a marketing intelligence system. T…
Since Apple Mail Privacy Protection launched in 2021, email open rates are inflated and unreliable. The only email metri…
GA4 replaced Universal Analytics in July 2023 and most SMB ecommerce operators are still getting inconsistent or missing…
Basket analysis (also called market basket analysis or affinity analysis) identifies which products customers buy in the…
Most SMBs discover a customer has churned when they notice they have not seen them in months. By then it is often too la…
Customer lifetime value (CLV) is the total profit a customer generates over their entire relationship with your business…
Last-click attribution credits the final touchpoint before a sale — usually Google Search — with 100% of the revenue. In…