marketing-analyticsGuideBeginnerbusiness-intelligence
Cost Per New Customer by Channel: The Calculation Every SMB Marketer Needs
Most SMBs track total marketing spend but not how much each individual channel costs to acquire a ne…
marketing-analyticsGuideBeginnerbusiness-intelligence
Using Business Data to Make Better Hiring Decisions: When the Numbers Say Hire
Hiring too early erodes margin; hiring too late costs revenue and burns out your team. The decision …
marketing-analyticsReportBeginnerbusiness-intelligence
Building a Reporting Rhythm: Daily, Weekly, Monthly Reports That Drive Action
Looking at business data once a month means you discover problems after they have cost you money. A …
marketing-analyticsGuideBeginnerbusiness-intelligence
NPS for SMBs: Implementing It Cheaply and Acting on the Results
NPS asks one question — "How likely are you to recommend us to a friend?" — and turns the answers in…
marketing-analyticsGuideBeginnerbusiness-intelligence
Data Analytics Adoption in ASEAN SMBs: Why Most Businesses Are 3 Years Behind
A significant analytics adoption gap exists between ASEAN SMBs and their counterparts in more mature…
marketing-analyticsGuideBeginnerbusiness-intelligence
Preparing Your Annual Business Review: Data That Tells the Real Story
An annual business review built on comprehensive data — not just P&L — tells a richer story about wh…
marketing-analyticsComparisonBeginnerbusiness-intelligence
Footfall vs Conversion Rate: The Retail Metric That Reveals True Performance
Most retailers know their total transactions but not how many people entered the store without buyin…
marketing-analyticsGuideBeginnerbusiness-intelligence
Restaurant Covers Analytics: Peak Times, Average Spend, and Staffing Implications
A restaurant that does not track covers, average spend per cover, and seat utilisation is making sta…
marketing-analyticsGuideBeginnerbusiness-intelligence
Sales Velocity Analysis: Which Products Sell Fastest and Why It Matters
Sales velocity combines sales volume, deal size, win rate, and sales cycle length into a single numb…
marketing-analyticsGuideBeginnerbusiness-intelligence
Data Analytics and PDPA Compliance in Singapore: What SMBs Must Know
Singapore's PDPA governs how businesses collect, use, and protect personal data. For SMBs using POS …
marketing-analyticsGuideBeginnerbusiness-intelligence
Competitive Intelligence for SMBs: Tracking Rivals Without Expensive Tools
Competitive intelligence does not require a $50,000 enterprise software subscription. Most of the in…
marketing-analyticsComparisonBeginnerbusiness-intelligence
Acquisition vs Retention Spend: Finding the Right Balance for Your Growth Stage
Most SMBs default to spending the majority of their marketing budget on acquisition. Research consis…
marketing-analyticsGuideBeginnerbusiness-intelligence
A/B Testing for SMB Marketing: Simple Tests With Real Results
A/B testing is often presented as a tool for large businesses with dedicated teams and massive traff…
marketing-analyticsReportBeginnerbusiness-intelligence
Mining Your POS Data for Marketing Insights: 6 Reports Every Retailer Needs
Most retailers use their POS to process sales and count inventory. Very few use it as a marketing in…
marketing-analyticsGuideBeginnerbusiness-intelligence
Email Open Rates Mean Nothing: Tracking Revenue Per Email Send Instead
Since Apple Mail Privacy Protection launched in 2021, email open rates are inflated and unreliable. …
marketing-analyticsGuideBeginnerbusiness-intelligence
GA4 for SMB Ecommerce: The Setup Guide That Actually Makes Sense
GA4 replaced Universal Analytics in July 2023 and most SMB ecommerce operators are still getting inc…
marketing-analyticsHow-ToBeginnerbusiness-intelligence
Basket Analysis: Which Products Are Bought Together and How to Use That Data
Basket analysis (also called market basket analysis or affinity analysis) identifies which products …
marketing-analyticsGuideBeginnerbusiness-intelligence
Predicting Which Customers Are About to Leave: Early Warning Signals in Your Data
Most SMBs discover a customer has churned when they notice they have not seen them in months. By the…
marketing-analyticsGuideBeginnerbusiness-intelligence
Calculating CLV for Your SMB: The Formula and What to Do With the Number
Customer lifetime value (CLV) is the total profit a customer generates over their entire relationshi…
marketing-analyticsGuideBeginnerbusiness-intelligence
Multi-Touch Attribution for SMBs: Last Click Is Lying to You
Last-click attribution credits the final touchpoint before a sale — usually Google Search — with 100…
Feb 2025
10 min read
Read →