Anomaly Alerts Guide

AskBiz continuously monitors your business metrics and flags anything that deviates significantly from expected patterns. Unlike a simple threshold alert (*'notify me if revenue drops below £1,000'*), AskBiz uses statistical analysis to detect anomalies relative to your own historical trends — accounting for seasonality, day-of-week patterns, and recent trajectory.

Alerts are triggered when a metric moves more than 2 standard deviations from its expected range, adjusted for:

• Day of week (Tuesday is usually different from Saturday)
• Seasonal patterns (December is different from February)
• Recent trend (if revenue has been growing, a small dip is expected; an anomaly is a large unexpected dip)

Examples of alerts:

• Revenue is 40% below yesterday's equivalent day (anomaly)
• Refund rate spiked from 2% to 9% in 24 hours (anomaly)
• A product that normally sells 50 units/day sold 0 today (anomaly)
• Cash position dropped 30% overnight (anomaly)

Alerts are delivered via:

• In-app — banner notification on your dashboard
• Daily Brief — anomalies from the previous day included every morning
• Email — optional, configure in Settings → Alerts → Email
• Mobile push — if using the AskBiz mobile app

For critical alerts (Business Pulse drops below 30, cash position critical), notifications are immediate regardless of your settings.

Go to /intelligence → Alerts → Settings:

• Sensitivity — High (more alerts), Medium (default), Low (only significant anomalies)
• Metrics to monitor — enable/disable specific metrics
• Quiet hours — pause email/push notifications during specific hours