Churn Intelligence Guide

Churn Intelligence is a monthly AI scan of your customer base that identifies customers most likely to stop buying from you — before they do. Each customer (or customer segment) receives a churn risk score from 0–100. A score above 70 is high risk; above 85 is critical.

The churn model analyses:

• Recency — how long since this customer last purchased
• Frequency trend — is their purchase frequency declining?
• Value trend — are their average order values decreasing?
• Product engagement — are they buying fewer product categories?
• Support interactions — have they had issues recently?
• Benchmark comparison — how does their pattern compare to customers who have churned in the past?

For each high-risk customer or segment, AskBiz suggests an action:

• Win-back email — draft a re-engagement email (click Generate Email)
• Personalised discount — suggested discount level based on their historical order value
• Product recommendation — based on their purchase history and segment behaviour
• Escalation — for high-value customers, a flag to call them personally

All actions can be triggered from the Churn Intelligence panel.

For the best results, you need:

• At least 3 months of customer order history
• A customer identifier in your data (Customer ID or anonymised email hash)
• Shopify, Amazon, or CSV data with repeat purchase history

Churn Intelligence is a Growth and Business plan feature, run monthly on the 1st of each month (or manually triggered from the panel).