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Ask AskBiz·6 min read·Updated 1 February 2025

The Best AI Questions for eCommerce Businesses

A curated list of high-value questions eCommerce business owners can ask AskBiz — covering revenue, customers, products, operations, and growth.

Revenue and sales questions#

Start with revenue — understanding what is driving growth or decline is the foundation of every other analysis.

Try these:

  • 'What was my total revenue last month, and how does it compare to the same month last year?'
  • 'Which of my sales channels generated the most revenue in Q2, and which had the highest growth rate?'
  • 'What is my revenue split between new customers and returning customers this year?'
  • 'On which days of the week do I typically have the highest and lowest sales?'
  • 'What has been my revenue trend over the last 12 months — am I growing, flat, or declining?'

Each of these answers naturally prompts a follow-up question. Let the conversation build on itself.

Product performance questions#

Product questions help you decide where to invest, what to discontinue, and how to price.

Try these:

  • 'What are my top 10 products by revenue this quarter, and what is the gross margin on each?'
  • 'Which product has the highest return rate, and what are the most common return reasons?'
  • 'Are there any products whose sales velocity has declined more than 20% in the last 90 days?'
  • 'Which products have high margins but low sales — what are my hidden gems?'
  • 'What is my best-selling product on Shopify vs Amazon — are they the same?'

Customer questions#

Customer questions reveal who your most valuable buyers are and where retention is leaking.

Try these:

  • 'Who are my top 20 customers by lifetime value, and when did they last order?'
  • 'What percentage of my customers made a second purchase within 90 days of their first?'
  • 'Which customers haven't bought in 6 months but were active before that?'
  • 'What is the average order value for customers who joined via Instagram vs Google?'
  • 'How has my customer acquisition rate changed month by month this year?'

Operational and financial questions#

Go beyond sales to understand the health of your business finances and operations.

Try these:

  • 'What is my gross margin this month, and how does it compare to the last 6 months?'
  • 'How much cash do I have available, and what does my cash flow look like for the next 8 weeks?'
  • 'What is my average cost per order this quarter, and is it getting higher or lower?'
  • 'Which of my product categories has the weakest gross margin?'
  • 'How long on average does it take my wholesale customers to pay their invoices?'

Growth and strategy questions#

Use AskBiz to test strategic hypotheses and inform big decisions.

Try these:

  • 'If I increase my average order value by 15%, what would my annual revenue look like?'
  • 'Which marketing channel gives me the best return on investment?'
  • 'Based on current trends, what will my revenue be in 3 months if nothing changes?'
  • 'Which product should I promote most aggressively based on margin and current demand?'
  • 'If I raised prices by 10% on my top 5 products, how much additional gross profit would I generate?'

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