How to Ask Your First Question

The main chat bar is at /ask. You can also ask questions from the Daily Brief (tap any metric to ask a follow-up), the Intelligence dashboard, and any Business Tool result card.

AskBiz is best at questions grounded in your data:

• *'What were my top 5 products last month by revenue?'*
• *'Why is my refund rate up this week?'*
• *'Which customer segment has the lowest churn risk?'*
• *'What's my landed cost per unit for the Berlin shipment?'*
• *'Should I expand to Germany or France first?'*

It also handles general business questions: *'What does contribution margin mean?'* or *'How does VAT work for B2B EU sales?'*

When you type certain phrases, AskBiz automatically opens the right tool instead of a plain text answer:

• Mention export markets → Export Market Scoring tool opens
• Mention FX or currency risk → FX Risk Modeller opens
• Mention landed cost or duty → Landed Cost Calculator opens
• Mention churn or at-risk customers → Churn Intelligence opens
• Mention TikTok, Instagram, or social commerce → Social Commerce tool opens

• Be specific about timeframes: *'last 30 days'* is better than *'recently'*
• Name products or channels if asking about something specific
• Ask follow-up questions — AskBiz remembers the context of your conversation
• Connect more data — richer data = richer answers
• Use plain English — you don't need to use business jargon